About The Author

Skip La CourSkip La Cour is an accomplished peak performance and change specialist, speaker, and author with over 25 years of experience in the personal development and motivation field. The one-on-one coaching programs, group coaching programs, and live seminars that he conducts around the world help men break through their challenges, reach their true potential , transform their lives, and achieve their dreams. Skip helps successful people become even more successful. He operates several businesses including the MANformation.com website. The massively-successful MANformation The Mindset and Actions of a POWERFUL Alpha Male Leader audio seminar course has helped thousands of men learn powerful and effective strategies that build confidence and leadership skills.

Not only does La Cour teach the organizing principles of success in life to men of all different ages over the globe, he is a six-time national drug-free bodybuilding champion and whose leadership  and advice on the SkipLaCour.com website continues to guide bodybuilders and fitness enthusiasts at every different level of experience and interest.

Acknowledged for his personal accomplishments, Skip appeared on an Anthony Robbins Personal Development infomercial that was televised all over the world for over three years.

It’s A Matter Of Trust: Confessions of a Recovering Bodybuilder

Skip La Cour’s book, It’s A Matter Of Trust: Confessions of a Recovering Bodybuilder, will give you the insight and perspective to finally understand the obstacles that stand in your way and prevent you from living the life you really want.

It’s a very personal and revealing story about his journey to find the oftentimes illusive feeling of “happiness” in life that we’re all looking for. In this book, the six-time national champion drug-free bodybuilder, entrepreneur, and speaker shares with you the most powerful lessons that he’s learned about life to help make YOUR experience the very best it can be.


Skip La Cour specializes in helping adult men get their lives back on track and recreate the lives they always dreamed of having. When examining your life, do you find yourself wondering, “Is this is as good as it gets?” or “Is this all there is?” Do you ever wonder how your life ended up in the place where it is today? Has life challenged you with a few unexpected “curveballs” and you aren’t really sure how you’ll ever recover? Have you settled for “survival mode” and have been there for so long that you don’t even remember the dreams you once had as a younger man?

Change in life is inevitable. Unfortunately, not all of it is the kind we hoped to experience. Settling for a career that is far beneath our expectations, suffering financial setbacks, being unable to break free from unhealthy and unhappy relationships, and allowing our bodies to become unhealthy and out-of-shape, and how these situations make feel about ourselves continually challenge the best of us. It’s not necessarily what happens in your life that makes it good or bad— it’s how effectively you deal with what happens to you.

Now is the time to design a new you. Skip La Cour will empower you with the mindset and skills you need to create a new vision and direction for your life.

So, why should you hire a coach? Doing so will empower you with the skills you need to build upon your current level of success and achieve your highest goals. A coach will get you to that “next level” that isn’t always an easy place to get to all by yourself. As you and your coach work to achieve your “next level” through consistent and measured action, you will be gaining invaluable insight into how to generate life success in the future.

Skip La Cour will challenge you, make you accountable, and keep you focused. He’ll help you get clear vision of what you really want in your life—and go after it with more certainty and confidence. You’ll discover what’s stopping you and learn effective strategies to overcome these debilitating obstacles. His clients have gone on to apply the skills of self-discipline and self-control to create extraordinary success in other areas of their lives.

You’ll choose what areas of your life you want to work on and which direction you want your life to go. La Cour’s skills and experience will help get you there. You will perform more in all areas of your life with your new direction, sense of purpose, and focused accountability. Whatever it is you are after, Skip La Cour will personally coach you to achieve any or all of your goals.

MANformation ® Alpha Male Confidence Leadership Strategies for Men

MANformation Seminars“Alpha Male” is the MANformation term for being a leader. MANformation personal development could be defined as a “confidence and leadership course”. MANformation is all about integrating strong alpha male qualities and characteristics into your own personality.

The MANformation personal development program teaches men of all ages the qualities and characteristics of the most powerful, charismatic, and influential men in the world. MANformation outlines alpha male confidence and leadership strategies that transform you into the MAN you really want to be.

When you become more aware of these alpha male characteristics, appreciate how they can affect the quality of your life, learn how to adopt them into your own personality, and practice these skills on a continual basis, you’ll have more options in life. The MANformation meaning for “options” are all the things in life you really want—and they are far more substantial than all of those things in life that you merely settle for. Money, power, influence, and great relationships are a few examples of the options in life that many men want, want more of, or a higher quality than what they already have.

The alpha male is a leader. He knows exactly what he wants in life and he influences others to willingly and enthusiastically live within his version of reality. The alpha male leader is confident, poised, and charismatic. He is strong, powerful, and directed. The alpha male leader stands out in the crowd—and that includes any crowd he’s in. He is found on every level of the food chain. He is highly influential even if he is low key.

What’s awesome about the MANformation personal development program is that it doesn’t matter if you are a younger man and searching to find your way in this world or a little bit older and more established and determined to take your life to the next level. In either cases, you will find the MANformation program extremely helpful. It also doesn’t matter what level of success you are experiencing in your life right now or if you are having a few challenges, the action steps to get to the next level are outlined on the MANformation.com website.

The World’s #1 Online Bodybuilding, Men’s Health, Fitness, and Motivational Coach

Skip La Cour has over 25 years of heavy involvement in the personal development/motivation business and over 20 years in the bodybuilding and fitness industry. This unique combination of disciplines that La Cour developed has given him the tremendous ability to create instant change for every man who wants to improve his body, mind, and spirit effectively, efficiently, and in the shortest period of time.

He’s written 10 books, produced eight DVDs, and five audio seminar courses that have helped thousands of men at all different levels of bodybuilding and fitness reach their goals in over 53 countries around the world. La Cour is a six-time national drug-free champion bodybuilder. He has won 15 bodybuilding competitions in his career. At the peak of his competitive bodybuilding reign, he was the most recognized drug-free bodybuilder on the planet. As a proven leader, he continues to guide people all over the world as a success coach in bodybuilding and training and men’s leadership skills on his SkipLaCour.com website.

Mass Machine Nutrition ®

Skip La Cour owns and operates Mass Machine Nutrition. Mass Machine Nutrition’s immediate popularity was built on the foundation of Skip’s tremendous success,, longevity, and stellar image as a competitive bodybuilder. Mass Machine Nutrition was nominated for “New Brand of the Year” by the world’s #1 online retailer Bodybuilding.com after its first year in business.

The company proudly uses the motto of “Supreme. Clean. Mass Machine Nutrition.” because quality and effectiveness are its top priorities while distancing itself from all the hype and deception that’s all too prevalent in crowded supplement industry. The advances in high-quality sports nutrition products and supplements have made building muscle, losing body fat, and creating an admirable body much easier than it was in the past. This especially true when used in conjunction with effective and consistent exercise, eating, and strong mental habits.

Mass Machine Nutrition is a PREMIUM BRAND that’s preferred by the most selective people who workout and is quickly becoming the TRUE LEADER in providing you with straight-forward, no nonsense nutritional supplements. You can see the entire line at the Mass Machine Nutrition website.

It’s A Matter Of Trust Confessions of a Recovering Bodybuilder By Skip La Cour

Skip La Cour’s Coaching Services

Other Men Using One-on-One Coaching to Take Their Lives to the Next Level